When recently attending a 'Smart Marketing' seminar run by Robert Craven from The Directors Centre www.directorscentre.com I was reminded of a simple framework for assessing the key areas in a business.
FiMO - Finance; Marketing; Operations.
Most people think they are OK about Funance, typically scoring their business at around 6 or 7 out of 10. Operations usually gets awarded top score, 8 or 9 but Marketing normally scores lowest. However, both Finance and Operations are a product of Marketing! Certainly reminded me of the importance of this element of FiMO.
Read more from Robert here http://robert-craven.blogspot.com
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