
Alice in Wonderland, or Alice through the looking glass? How about Alice as a neat structure for analysing......
Assets
fixed, current (especially cash position)
Liabilities
term, current - are accounts payable (creditors) being paid?
Income
revenue, sales or whatever its called - growth?
Capital
how is the business financed?
Expenses
under, or out of, control?
Remember, good analysis is about asking the right questions!
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